- Collection and Use of Personal Information
In addition to the foregoing, please note that you have the right to withdraw your consent of collection and use of your personal information at any time. However, please note that if you withdraw your consent, we may no longer be able to provide you with the corresponding service for which you have withdrawn your consent. It is hereby clarified that your decision to withdraw your consent will not affect the processing of personal information based on your previous consent prior to the withdrawal.
What personal information We collect:
When you submit information upon registration, We may collect a variety of information, including your name, password, mailing address, phone number, email address and contact preferences, including any other usage and interaction details with Lovechild, or a House of Masaba affiliated company. You may be required to update your information from time to time for which you shall be sent notifications.
How We use your personal information:
- The personal information We collect allows us to keep you posted on Lovechild’s latest product announcements, software updates and upcoming events, including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages. It also helps us to improve our services, content and advertising. If you do not want to be on our mailing list, you can opt out at anytime by updating your preferences on the Website.
- We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising; to personalize and improve your experience.
- From time to time, we may use your personal information to send important notices, such as communications and changes to our terms, conditions and policies. Since, this information is important to your interaction with Lovechild, you cannot opt out of receiving these communications.
- We may also use personal information for internal purposes such as auditing, data analysis and research to improve Lovechild’s products, services and customer communications.
- To register for an account with us to build an application.
- Collection and Use of Non-Personal Information
We also collect non-personal information (data in a form that does not permit direct association with any specific individual). We may collect, use, transfer and disclose non-personal information for any purpose.
Given below are some examples of non-personal information that We collect and how We may use it:
- We may collect information such as industry, language, pin code, area code, unique device identifier, location and the time zone, where a Lovechild product is used so that we can better understand customer behavior and improve our products, services and advertising.
- Cookies and Other Technologies
If you want to disable cookies you can modify your settings on your browser in order to reject automatic acceptance of cookie. Please check with your provider to find out how to disable cookies.
Please note that certain features of the Website may not be available once cookies are disabled. We gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, internet service provider (ISP), referring and exit pages, operating system, date/time stamp and click-stream data. We use this information to understand and analyze trends, to administer the Website, to learn about user behavior on the Website and to gather demographic information about our user base as a whole. Lovechild and its affiliates may use this information in marketing and advertising services as well. Pixel tags, also known as a clear GIF or web beacon, are invisible tags placed on certain pages of our website but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies, the pixel tag will simply detect an anonymous website visit. Pixel tags enables Lovechild to send email messages in such a format that customer can read and they tell us whether the email has been opened by the customer. We may use this information to reduce or eliminate messages sent to customers.
- Disclosure to Third Parties
At times Lovechild may make certain personal information available to strategic partners that work with Lovechild to provide products and services, or that help Lovechild market to customers, such as a credit card processing company to bill you for services or an email service provider to send out emails on our behalf. Personal information will only be shared by Lovechild to provide or improve our products, services and advertising, however, it will not be shared with third parties for their marketing purposes. You shall be contacted for a confirmation on any of your personal information being shared with a third party and if you wish not to share any such information with the third party, Lovechild shall respect such request.
- Information Sharing
Notwithstanding anything contained to the contrary, your information may be shared by Lovechild:
(i) with its legal counsel/s or upon a law enforcement agency's request or in response to a legal process (for instance, in response to a court order or a subpoena);
(ii) during investigations, for prevention of any illegal activities or suspected fraud;
(iii) situations involving potential threats to the physical safety of any person;
(v) to operate its systems properly; or
(vi) to protect other Website users; or
The security of your personal information is important to us. Lovechild takes precautions, including administrative, technical and physical measures, to safeguard your personal information against loss, theft and misuse, as well as against unauthorized access, disclosure, alteration and destruction. When you enter sensitive information (such as credit card numbers) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). This Website has various electronic, procedural and physical security measures in place to protect the loss, misuse and alteration of information, or any accidental loss, destruction or damage to data. When you submit your information via the Website, your information is protected through Lovechild’s security systems. Please note that we may use international and industry-recognized standards such as that of International Standard IS/ISO/IEC 27001 on Information Technology Security Techniques Information Security Management System-Requirements to protect your personal information and actively pass relevant security and privacy protection certifications. There may be instances where Lovechild requires proof of identity before disclosing any of your information to you. You agree to be responsible to protect the security of your username and password and other registration details, if any.
Lovechild may create links to other websites. You are requested to be aware that Lovechild does not provide any personally identifiable information to such other websites and that it is not responsible for the privacy practices of third parties. You agree that Lovechild cannot control these links and Lovechild shall not be responsible for any use of such websites. If you have any questions about the security at the Website, you may contact us. Please be aware, however, that despite our efforts, no security measures are impenetrable.
- Integrity and Retention of Data
- Legal Disclaimer
Lovechild reserves the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process.
In case of Any discrepancies and grievances with respect to processing of sensitive personal data or information shall be informed to the designated Grievance Officer as mentioned below:
Name: Ms. Gunjan Sachdeva
Designation: Project Manager – Ecommerce
Email ID: firstname.lastname@example.org
The Website provides the user the opportunity to stop receiving communications from. In order to do the same, you shall be required to send an email to
- Data Protection Policy
- Data Security
Lovechild shall adopt measures to ensure the security of the data, including the prevention of their alteration, loss and damage, unauthorized processing or access, having regard to the nature of the data and the risks to which they are exposed by virtue of human action or the physical or natural environment.
- Employee Confidentiality Agreement
All persons employed with us and involved in any stage of processing the data will sign a confidentiality agreement that requires them to maintain secrecy with regard to the data, such secrecy shall continue even after the end of their employment with House of Masaba Lifestyle Pvt. Ltd.
- Third party transfer
Lovechild may transfer the data to a third party provided that prior consent has been obtained from you for such transfer of data and the third party maintains the same level of data protection that is adhered to by Lovechild under this Data Policy. The data may be transferred in the event it is necessary for the performance of the services agreed upon between House of Masaba Lifestyle Pvt. Ltd and the third party.
- Contact for any query
In case you have any questions about this Data Policy, or this Website, or your dealings with this Website, you may contact a representative of Lovechild by emailing us at email@example.com.
- Governing Law
The terms of this Data Protection Policy shall be governed and construed in accordance with the laws of India. Any dispute regarding or arising out of this Data Policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra.
- Right to complaint
You may lodge a complaint, if any, with our Grievance and Nodal Officer, Ms. Gunjan Sachdeva, Growth Manager:
Email: firstname.lastname@example.org; Phone: +91-9892862836
Time: Mon - Friday (10:00 - 18:00 IST).
House of Masaba Lifestyle Pvt. Ltd., 406, Morya House Premises Co Op Soc Ltd Off New Link Road, Andheri (West), Mumbai, Maharashtra, India – 400053