Trending Makeup Looks in 2025 (So Far)

Hey beauties! We’re halfway through 2025, and the beauty world has already delivered some unforgettable moments. Viral makeup trends on social media to head-turning red carpet looks.
If you’re curious about what’s been making waves and what’s likely to stick around, then LoveChild is here to show you the trending makeup, finishes, shades, and products that have taken centrestage in the world of glam. So, are you ready to find out your new favourite trend? Let’s dive right into it!  

Top 5 Trending Makeup Looks in 2025 (So Far)

1. Satiny Dewy Makeup 

Dewy makeup is one the all time favourites for makeup enthusiasts and it continues to be popular in 2025. With recent shifts in more ‘natural’ makeup looks, this technique has evolved into a satin or soft dewy finish look.

This means natural looking skin with a glowy yet diffused look. Skin tints like ‘Skip Everything’ are perfect for getting that light-medium glowy coverage. 

To add a little more sheen to the look, you can also apply an illuminator to the high points of your face. LoveChild’s bronze and frosted vanilla illuminator shades are perfect for this look.

2. Saint-Tropez Skin: Sun-Kissed and Radiant

Referencing the iconic European summer aesthetic, this look took the makeup world by frenzy. Through its blushy, warm and luminous effect, the makeup makes it look like you’ve been on a holiday, sun bathing, without any actual sun exposure. 

The main feature of sun-kissed makeup is in the skin and the blush. LoveChild’s Strobe cream in shade Dazzle drip is great at adding that bronze hyper-luminous finish to the skin while Brown Kudi’s warmth gives an aesthetic sun-kissed effect.

LC Pro Tip: Apply the blush from the higher point of the cheekbone all the way up to the bridge of the nose, this gives a natural sun-kissed look.  

3. Statement Eyes That Speak Volumes

This year people are trying to step out of their comfort makeup by adding new tones to their looks. One way to do the same, all while sticking to your original routine, is by adding a pop of colour to your eyelids.

Orange eye makeup is one of the most universally flattering looks since it fits all types of skin and iris colours. Our Star Rush eyeshadow palette has a beautiful vibrant orange that will add a whole new definition to your look with just a simple dab on your eyelids. 

Neon makeup has also been a frontrunner in the 2025 makeup trends. But if you want to keep it low key, you can add the orange sparkle on top of the orange eyeshadow to give a neon makeup illusion.  

4. Natural Brows

Natural brows saw a rise in 2024 with its quality of enhancing the youthful, feminine and delicate aesthetic. A part of the minimalistic makeup look, this brow technique is a favourite amongst makeup professionals and celebrities alike. 

What makes them stand out among other brow make up trends is how they hold the brow shape while still giving a soft, fluffy look.  

An easy way to achieve this look is by using a brow pencil like Brow Me Points and lightly marking the brow shape. Then with a light hand fill in the brows, especially in sparse areas.

LC Pro Tip: Keep brushing the brow as you fill them in with the spoolie to blend and diffuse the product and give a softness.  

5. Matte Lips With a Glossy Twist

If you’ve been following any makeup influencers for new makeup trends, chances are you’ve seen them do this technique. Wearing a matte lipstick as the base colour and applying a layer of lip gloss gives a fuller and plumping effect, as well as a beautiful shine.  

Peachy tones are the preferred choice with this look. Apply a matte lipstick like Hey Sugar and glide the luxurious Guava Glitz Lip Gelato on top of it.  Don't be afraid to slightly overline the lips on the Cupid’s bow and center of the lower lip. This will help enhance the look even further.

Most Popular Makeup Products

With the beauty industry booming, the range of products has been getting better with time. From high definition finishes, to multi-use products, 2025 is all about makeup that’s easy to use and looks like your skin, but better. 

Multi-use champions:

Skin Tints: They’re known for combining nourishment with coverage, working as both a foundation and moisturiser. LoveChild takes it a step further with Skip Everything; adding primer and SPF 20 sun protection into the mix!

BB Cream: 2025 has seen a rise in beauty products that blend skincare and makeup. LoveChild’s award-winning formulation One Take brings together the goodness of primer, moisturiser, concealer, sunscreen, and a serum- all-in-one. It is enriched with peptides, hyaluronic acid, niacinamide, pomegranate extracts, and vitamin E.  

Thanks to their high-precision finish, liquid eyeliners are among the top trending makeup products of 2025. Nazar Na Lage is one such eyeliner that delivers sharp definition and stays put with its smudge-proof, waterproof, and long-lasting formulation.

And there you have it, a closer look at the latest makeup trends in 2025!
This year is all about skin-forward beauty with radiant, dewy finishes and natural looks that work for everyone, whether you’re a beginner or a makeup pro. We’re seeing a clear shift towards high-quality, multi-benefit products that simplify routines without compromising on the finish.

Now that you know where makeup is headed, it's the perfect time to experiment, simplify, and celebrate your beauty in your own way. LoveChild can’t wait to see you glow with these trends.

Don’t forget to share your looks with us on @lovechildbymasaba!