Trending Makeup Looks That Redefined 2025

Hey beauties! As the year 2025 comes to an end, let's take a trip down the beauty world’s memory lane and look back at some of the viral makeup trends that made heads turn in 2025!
Here is a recap of our top 5 trending makeup looks that stole the show! Let’s dive right into it!

Top 5 Trending Makeup Looks of 2025

1. Satiny Dewy Makeup Look 

Dewy makeup turned out to be an all time favourite for makeup enthusiasts in 2025. With recent inclinations towards ‘natural’ makeup looks, this technique evolved into a satin or soft dewy finish look; meaning natural looking skin with a glowy yet diffused look. Serum tints like ‘Skip Everything’ became perfect choices for getting that light-medium glowy coverage. 

2. Saint-Tropez Skin: Sun-Kissed and Radiant Look

Referencing the iconic European summer aesthetic, this look took the makeup world by frenzy. A big hit on tiktok makeup trends for its blushy, warm and luminous effect, this makeup look made headlines for giving a holiday, sun-kissed and tropical look.

The main feature of sun-kissed makeup was the blush and the sheen. LoveChild’s Strobe cream in shade Dazzle drip served as a great choice for adding that bronze hyper-luminous finish to the skin while Brown Kudi’s warmth helped achieve an aesthetic sun-kissed effect!

LC Pro Tip: Apply the blush from the higher point of the cheekbone all the way up to the bridge of the nose for a natural sun-kissed look.  

3. Statement Eye Makeup Look

2025 saw a rise in beauty enthusiasts stepping out of their usual makeup routines by adding new tones and twists to their makeup looks.
Orange eye makeup was one of the most universally flattering looks as it complemented all skin tones and iris colours. Our ‘Star Rush’ eyeshadow palette, with its beautiful vibrant orange, helped add a whole new definition to the look with just a simple dab on the eyelids. Meanwhile, neon makeup also turned out as a frontrunner in the 2025 makeup trends. 

4. Natural Brows Look

The natural brows look saw a rise throughout the year with its quality of enhancing the youthful, feminine and delicate aesthetic. A part of the minimalistic makeup look, this brow technique became a favourite amongst makeup professionals and celebrities alike. What made it stand out among other brow makeup trends was its simplicity and impactful touch. This look focused on giving brows  a soft, fluffy look by using just a brow pencil like Brow Me Points !

5. Matte Lips With a Glossy Twist Look

If you’ve been following any makeup influencers for new makeup trends, chances are you’ve seen them do this technique. This look stole hearts as it was easy to achieve, simply by wearing a matte lipstick as the base colour and applying a layer of lip gloss to get a fuller and plumped lip effect! Peachy tones were the preferred choice with this look. This look continues to trend and can be achieved by applying a matte lipstick like Hey Sugar, topped with the luxurious Guava Glitz Lip Gelato! 

Most Popular Makeup Products

With the beauty industry booming, the range of products has been getting better with time. From high definition finishes, to multi-use hybrid products, 2025 has been all about makeup that’s easy-to-use and looks like your skin, but better. 

Multi-use Champions That Continue to Trend

Serum Tints: Known for combining skincare with buildable coverage, serum tints continue to be the ideal choice for daily wear makeup. Especially with LoveChild taking it a step further with ‘Skip Everything’ that added primer and sun protection into the mix! 

5-in-1 BB Cream: 2025 saw a rise in beauty products that blend skincare and makeup. LoveChild’s award-winning formulation One Take introduced the goodness of primer, moisturiser, concealer, sunscreen, and a serum , all-in-one. Enriched with peptides, hyaluronic acid, niacinamide, pomegranate extracts, and vitamin E, it continues to be on top of the beauty lovers’ list!

Adding to all the above, were the liquid eyeliners which became one of the top trending makeup products of 2025. With a high-precision finish, LoveChild’s Nazar Na Lage eyeliner remains one of the favorites for its sharp, smudge-proof definition and long-lasting formulation. And there you have it, a wrap up of the best makeup trends of 2025! This year has been all about skin-forward beauty with radiant, dewy finishes and natural looks that worked for everyone, be it beginners or makeup pros. Now that you know where makeup trends are headed, it's the perfect time to experiment, simplify, and celebrate your beauty in your own way. LoveChild can’t wait to see you glow with these trends.

Don’t forget to share your looks with us on @lovechildbymasaba!