Hey, beauties! With the new year set upon us, we know your 2025 vision boards are drawn out! It’s time to manifest glowing skin, exciting travels, healthy relationships and a thriving career. Not to forget tons of new clothes, jewellery and makeup products that make us all feel like a million bucks! So we thought of bringing you a platter of the hottest beauty trends that you can look forward to this year! 2025 Beauty trends are a whole package as they are all set to bring in some cool new technology, some nostalgic comebacks and 2024 season’s tried and tested hits! We also have for you the latest makeup trends of 2025 that are going to be on the radar of high fashion beauty markets. Let’s dive into the excitement of everything 2025 has in store for us!
2025 Highlights: Personalized Makeup, AI & More!
The highlights of the Beauty product industry focus on a few main aspects: Back To Basics, Playful Experimentation, Innovation and Ease over Perfection. Using AI for the personalisation of makeup becoming more inclusive than ever, here are LoveChild’s 2025 beauty predictions.
Conscious Products With Safe Ingredients
Makeup products that are made with safe ingredients are on the top list of conscious beauty aficionados. 2025 is all about prioritising the body and the planet, which means avoiding parabens, sulphates, and opting for vegan and cruelty-free products.
Personalisation With Technology
In the last couple of years, studies observed that almost 58% shoppers are more likely to shop from e-commerce websites that offer them online quizzes and recommend makeup products that match their individual needs.
LoveChild offers a series of online quizzes to personalise your shopping experience, whether it’s selecting the perfect lip shade, foundation or a concealer that matches your complexion and skin type.
Visual AI try-ons, recommendations and personalized analysis are set to become a big part of the beauty world this year.
Brands That Connect With People On Social Media
Social media is a great place to interact, entertain, educate, and discover amazing products. Platforms like Instagram have become the hub for beauty lovers to shop for the latest clothing and makeup products. Not only does the platform make it easy to discover new products, but it also helps brands demonstrate their products on usability.
If you wish to know what’s new in the beauty and skincare world, you can check out our official account lovechildbymasaba, and find step-by-step makeup guides, popular makeup products like blushes , lip glosses, and much more!
Men’s Beauty Products
The beauty landscape is ever-broadening and men are increasingly becoming more conscious about their skincare and beauty aesthetics. 2024 has seen men follow skin care routines, including makeup basics like concealers for even complexion. In an industry which has predominantly developed itself for women, more gender-inclusive options are growing in popularity.
Inclusive And Diverse Range
As we step into the mid-2020s, the beauty industry is becoming more and more aware about gender-inclusivity, race, ethnicities, age, skin-types. In the first half of this decade came the incredible move from having only a handful of shades for foundations and concealers, to brands making a wide range to suit all types of varied skin colours. Keeping in mind the incredible diversity of Indian skin tones, LoveChild offers 18 shades of Lights Camera Foundation that match 90% of all Indian skin tones. But our inclusivity doesn’t just end there! The foundation is non-comedogenic and suits all skin types, prioritising skin health at its best!
Multi-Tasking Skincare
Why use a skin care product that just does one thing when you can find skin care products that can do more? The latest skincare trends, just like the latest makeup trends, are all about maximising the benefits. Hence using skin care products like moisturising Lip Balms with tint and SPF, or Cleansing balms that deep clean, remove makeup and nourish the skin at same time have become popular in the market.
Makeup Aesthetics Leading the Way in 2025
Bold Colors
The new season will see a lot of rule breaking and bold choices, from using bold black lip gloss to hot pink lipsticks and pastel eyeshadows. The sunburnt look and freckles have been ruling Pinterest and Instagram feeds, with winged eyeliner regaining strong popularity.
All About Unconventional Eyes
While bold eyes continue to be going strong with iconic looks from Deepika Padukone and Dua Lipa, eye makeup trends also saw unconventional choices like graphic eyes and blush draping. With eyeliners and eyebrows products becoming as precise and long-lasting as ever, the unconventional eye makeup trend is only going to get crazier as we go forward!
Fresh skin
As far as classic makeup looks go, a fresh face look remains the go-to in the current makeup trends and for good reason. The glassy finish of sheer to medium coverage foundations gives the skin a ‘healthy glow effect’. The cheeks and lips are usually stained to give the skin a healthy flush of colour.
Undefined lips
Low maintenance and super sultry– this is what you get from the undefined lips. Many beauty trends for lips lately are focused on enhancing the features by creating a feathery look, similar to celebrities like Sabrina Carpenter. How to achieve it? Just pick your favourite shade of Lipstick, apply it on the lips and use a finger/brush to smudge the edges - including your cupid’s bow.
From a call for inclusive products to personalizing makeup using AI, we are sure 2025 is going to be a blockbuster with beauty trends! The 2025 beauty product industry promises a bright future and LoveChild will be right by your side to make every moment of the new year shine! Go on and make this the best year you’ve had!
