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"LoveChild as a term has been weaved into my destiny ever since I was born, and for many years l've looked at this as a negative. I thought it was time to redefine the word LoveChild and craft it into a brand that resonates with people who are rebels like me, and want to challenge status quo. LoveChild is my attempt to reclaim the overwhelming beauty narrative, challenging norms and simplifying it for us all" - Masaba Gupta